alice McCALL

Re-Branding | Brand Guidelines | Packaging | Art Direction | Lookbooks | Digital Marketing Design | Billboard & Outdoor Media | Special Edition Book | Signage | Instore Brand Experience

Re-branding for global success.
The label Alice McCALL is a success story in the Australian fashion industry. Built on a reputation for its feminine, chic and bohemian style, the brand has seen rapid growth in the past couple of years.

To prepare the company for expansion and the launch of new stores in Asia and the US, X-Co. Agency was approached to refresh the brand’s visual identity, digital marketing, sales materials, packaging and instore brand experience.

Exploding onto the international scene.
Alice McCALL has since enjoyed rapid growth, expanding to 11 new stores across the country, 40% online growth year on year, with 1 in 3 online purchases being shipped overseas. New wholesale accounts with Liberty London, Harvey Nichols and Moda Operandi and Net a Porter have only increased their formidable reach.

X-Co. Agency has enjoyed an enduring relationship with the brand, ensuring a consistent application of the brand applied throughout digital, print and instore experiences that has contributed to a far-reaching business growth.


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