Ewabi Bamboo Bike Co.
Startup Branding (USA/Ind)
Brand Strategy | Naming Strategy | Visual Identity | Brand Guidelines | Digital Marketing Design
Naming and branding a deeply ethical business.
When X-Co. Agency was approached to create the brand identity for this startup bamboo bicycle company, we sought first to deeply understand and articulate the values that are at the heart of its inception — the commitment social responsibility and to providing clean, affordable, and sustainable transportation — and the passion for providing an enjoyable, superior cycling experience and connectedness to the natural environment.
Ewabi by name, wabi-sabi by nature.
Following our brand workshop with business stakeholders, we identified that the essence of the brand reflected similarities to the Japanese concept of Wabi-Sabi — the beauty of things modest and humble, representing liberation from a material world and transcendence to a simpler life — forming the initial inspiration for the name. The genuinely ethical foundations in e-corp philosophy — equality for everyone, everywhere — is represented in the “e” in the name, as is the electric power that charges the bikes. And so the name Ewabi was born.
Results — not just a bike company, but a community.
X-Co. Agency developed the visual identity and brand guidelines, ensuring consistent communication of the core values, while the startup enjoys a growing following.
"Thank you for the great work that you did developing the EWABI brand identity. We set out to create a brand identity that is meaningful, distinctive, future-proof, modular and engaging. We achieved all of that and more. It was a pleasure working with both of you. You threw yourself into the project and went well beyond what was expected. We cannot thank you enough. We are looking forward to working with you further as we now introduce EWABI to the world."
— MARK DONOVAN, FOUNDER, EWABI BAMBOO BIKE CO.