Grei Wealth Management
Brand positioning | Brand identity | Brand Guidelines | Website Design | App User Experience and Interface design
A global brand identity for the Chinese market.
To launch its revolutionary new advisory platform, Grei engaged X-Co. Agency to create a brand with “western” global authority and Asian appeal.
X-Co.’s experience both in the Asian market and in financial advisory was ideally suited to deliver a brand identity with results.
Goal-based financial planning is a new concept in wealth management for the Chinese market. Grei combines wealth education resources, wealth management tools and recommended solution providers, to give users a holistic, end-to-end pathway for financial success.
Humanising online wealth management.
X-Co. Agency’s challenge was to create an identity that communicates industry authority to UHNW investors, and a friendly approachability to young investors. We developed an iconic logo brimming with personality, incorporating the “robo-advisor” icon, the “cup full of smiles” icon and proliferating a graphic library with full scope for ongoing campaigns. Schematics were developed for the Grei website to decode the wealth journey, while the Grei App was crafted to deliver a humanised user experience, maximising consumer engagement.
Remarkable market uptake — stunning results.
The Grei app now proudly boasts an engagement of 300,000 subscribers, throughout China and Chinese-speaking Australian markets.
"It's amazing to work with Kirsty and Damian, easy to understand each other at every stage. They worked with high efficiency and quality outcome, always innovative with great ideas. We are very satisfied about our GREI logo and we are confident to show it with our massive market both in China and Australia."
— PHILIP PENG, CEO, Grei